We Care Home Health Services
Web site
The role of home care in the Canadian health care system is growing. With offices throughout Canada, We Care Home Health Services wanted to position itself as a caring home care provider that is responsive to the changing needs of the Canadian public. On one hand, it offers national corporate wellness programs to large business, on the other hand individual offices offer programs which are specific to their community and province. To do this we created a hybrid website that includes a content-managed area where each office can highlight its own specific offerings, within a static 'corporate' website. We also created a content managed Intranet so that We Care can internally manage all of the documents and communications between its fifty offices.
Search engine optimization
As search engines become more sophisticated, many organizations are finding it increasingly difficult to stay at the top of rankings. We Care wanted to improve and maintain organic search engine rankings. To do this, we have worked with each of the offices to increase their local rankings, as well as 'fine tuned' the corporate area of the website.